The story
The opportunity
A rug can define the mood of a room, but choosing one involves size, color, texture, and style. Shoppers often spend time exploring ideas before they know exactly what they want.
Why discovery matters
Helpful category information and an easy-to-browse collection can give visitors a reason to explore further. For a home décor brand, bringing the right people to the website is the start of that journey.
The reported result
RugKnots’ case study reports a 75% increase in website traffic. It points to stronger discovery as an important step toward reaching more people as they plan their spaces.
